What are High Domain Authority Links?

It is certain that websites need good publicity and in the virtual world of Internet getting best page ranking results are what most sites are looking for. If a site has a low ranking then it means that seldom visitors browse over it with the same eagerness as the high ranked ones. This, needless to say, would have telling affect on the marketing plans of the site that has low ranking. It is therefore almost a necessity for sites to rank well enough so that more visitors would browse over them and eventually convert into customers.

But what exactly is high domain authority? Domain authority refers to search engine ranking given by a well established authority link. The pages they rank are given in the order of their priorities from the visitor’s point of view. This then is analyzed by these authority sites with regard to multiple factors and then they eventually give a score on the basis of their rank they get on the search engine result pages (SERPs).

The website authority which has been developed by MOZ has done in-depth analysis of Google’s own interpretation techniques with the use of its changing all powerful algorithms. Presently, the MOZ score has been found to be the bench mark of a site’s importance in its own niche territory in the virtual world and any good score means huge advantage for the site as well as its revenue earning potential.

Is DA the Most Important Metric?

When it comes to page ranking a site cannot compromise on being in very low position. A site that has by virtue of its excellent content may easily scale up when it gets noticed by top authority links. For instance, links like Huffington Post.com, NYtimes.com and many others. A back link from any of these sites may result in wonders to your site as your website then becomes authentic and trustworthy.

However, if you have a clear strategy planned then you have more than half won the battle for the Google’s search engine would easily boost up your rankings. In case you need authority links like above then you need to concentrate only a few such links rather than spreading out to woo a whole lot of them at once. This would eventually become tiresome giving you less ranking than you had aimed for. You may carefully research as to which sites in your own particular area has the top rankings in Google.

You will get to know the scores by going into MOZ Open Site Explorer and the strategies they are following to keep them high on ranking lists. You may then bring out your own strategies like redesigning your website, publishing unique and brilliant content and last but not the least is fixing broken links. The latter is an important part of the whole exercise as broken links may mean badly managed site.

 

Is Google Game in this Makeover?

It has been studied that Google and other powerful search engines rely on one or other metrics to make a pitch for good sites so that they rank way above the average. A great deal of efforts on making sites authentic rests on the beliefs that Google too may be carrying out such a course of action stealthily and secretively. However, this may not be the case as many groups suggests that Google with its more powerful algorithms has other tools at its disposals to spot out the truly greats among the sites.

Adding to further confusion is Google stepping out and declaring quite emphatically that it never uses such methods for ranking sites on top spots. It is true that high domain authority links do have their merits yet if Google were to be believed then there is more to it than simply looking at sites with authority links.

Does it mean that Google has developed its own level of AI to be able to perceive and analyze the whole of website content with the eye of details that match the power of human mind? One doesn’t know for these search engines are surely tightlipped about that.

However, one factor is quite apparent here and that is a great content does bring in greater ranking than a low quality one. Again, it has also been seen the newly developed algorithms have brought out even earlier less noticed sites from the lower rungs to high ranking position based on the site’s relevance to the searchers.

From the above it is now apparent that using high domain authority links and back links may sound all right, but the best way is to produce great content and stay relevant to the browsers thick and thin at all time in order to get continued top page ranking. In short, to remain trustworthy to your visitors your site should exhibit all that is inherent in developing and continuing that trust. Otherwise, your website would be booted out by the search engines.

How to Build an Audience for your Site?

If you have a website then you must have an audience. It is that simple yet not so if you start building your own audience right from scratch. A site has to have visitors so that it is relevant to the search engines and if it isn’t so then soon it would find itself send to oblivion with no further success or revenue yielding capacity. Such is the ways of the tough virtual world of today. However, if you were to stick on for long then you do get good income from the site that you have planned or wish to launch sometime soon.

Yes, it is really hard to make success online although not quite difficult either if you have taken the right steps and your success comes with the audience power. A website, in other words, is good so long as it is attractive to your visitors and you have a close knit audience viewing it on a continuous basis.

How to create your Site’s Audience?

You may either start off with a professional looking website for your own niche products or services or you may start blogging as both are quite great ways to attract audience. If you have a website then your audiences are the potential customers who have the desire to either purchase your products or your services. Website is essentially designed for the purpose of making the most of the visitors that come browsing to it and in the process some may be converted into actual client.

In the case of blogs you first of all launch a promotional platform for your products and services personally with the help of WordPress, Blogger.com, and Medium.com and so on. Whatever may be your style you must always have a niche area where you are likely to achieve success. If you are doing a lot of things at once then there is a fair chance that you will fail in your endeavor.

The next thing you ought to do is to create great content. Any awesome content is at once inspiring and if you have the ability to churn out few contents at a steady rate then your visitors would become your fast followers. Your site would easily get quality clients who would be then slowly convert into hard core followers. But this by itself is not quite sufficient in the online world that is beset with competition.

Follow a Time Tested Strategy

You must now make sure that your core audience sticks with you and for this you must have a good professional looking website that is very much interactive. Your audience would undoubtedly love your quality stories that you churn out periodically, yet they would also love to give their own comments too. Hence, make sure that your websites have the required widgets and boxes for visitors to put in their advices and suggestions.

This would get you more visitors and eventually you may even create a Facebook group or Twitter group and in the not too distant future you can build a whole community.

Your constant churning of content may become a little routine if you do not engage your readers with more stories that are unique and particular to your site or blog. Again, with the growth of audience you may also make use of Affiliate Marketing for more revenues despite the fact that you are already earning passive money from Adsense and such other platforms.

For further increasing your revenue potential of your blog or site you may start off with webinars and event management. This would again bring in more hard and fast followers to your site. If you still feel that the size of your audience is way too little before you pitch in with webinars then you may try to analyze your existing audience a little deeply. You may therefore start of email campaigning in a very effective way to increase the population of your core group.

Email campaign has always proved to be more powerful when all other plans of audience build up hardly increases up to the mark. If you know the purpose of your site and its niche area well enough the email campaign can be front runner in creating better traffic to your blog or website.

Create an even more exciting website with the help of YouTube as this would make your audience feel great to visit your site. You may also introduce courses, books, sell your services with the help of videos and great content as well as email marketing. If you have physical products to sell then you may create your site as a platform for e-commerce stores.

Lastly, for your audience to stick on with your site you must necessitate changes in the site now and then to make it fun and exciting without too much of stereotyping. This would give your audience enough reasons for repeat visits.