Google as we all know has become a phenomenon in the virtual world and there is hardly any place it has left out of its growing influence. Even the offline world too has more or less fallen in tune with the online world and this has been possible because of the ever changing algorithms of the powerful search engines. Through many twists and adjustments the like of Google has now become an AI entity all by itself. Naturally, the best only survive in this cool yet steady virtual world and therefore for 2018 you ought to have a fair idea as to how a Google search engine or for that matter any search engines sends out its spiders to crawl through its dexterously woven web.
Earlier, things were easier and a lot of guys like you and I could have waded through the web with greater alacrity and speed . All you did then was trick the search engines with some clever content and make sure that your website page number ranked best. However, that has changed significantly so that only the fittest survived while the rest are just booted out.
As things stand the aim of all these smart intelligence is to have only those contents that are meant for its searchers and nothing whatsoever that are imitative in style, language or simple jargon of key words to get noticed would do. That the content is king has been re-enforced in all too apparent uncompromising way and only ones that knows how to play by the rules of the search engines remain, and the best at the top page rankings.
Get To Know RankBrain
For those entering the year 2018 on a positive note it would do well if they get some idea about the RankBrain system of the Google. It is a unique system evolved after a lot of course correction by Google so as to not only checkmate those that are fraudsters who were trying to outsmart it, while bringing under its sharp notice those that were genuine.
The RankBrain algorithm clearly establishes Google’s supremacy as it helps in sorting out the search results and assigning them according to the merits of the inputs each has over those of others. Unlike earlier versions, the RankBrain now gets into the act of identifying user’s actual staying time over the pages than simple clicking away without as much as even a glance. Of course, the person browsing may simply leave the page at her will and fancy yet Google only notices those that have stayed on a page for quite a long time.
This means that RankBrain easily sorts out those where clients have glued over the contents for longer periods and therefore give them top page rankings. Surely, this also means the number of people who have browsed your content too. The more people visit your page the merrier would be your ranking.
It is thus very important that the site’s content should not just be superior, but they must be a comprehensive and informative text. Therefore longer contents stretching out for not less than 2000 words and having done in-depth study on topics ranks the best in search engines like Google.
Get To Know Search Engine Likes And Dislikes
Another way of doing more so that powerful search engines like Google would instantly notice your site is to have a comprehensive site. Your site shouldn’t let go of anything where some great improvements may do wonders. Hence, with in –depth content you need to have a Title tag, URL, description tag and so on. You then add LSI keywords which in essence means that you need to have words and phrases that resonate brilliantly with the text or the content.
The next best thing that you may do to connect better with the most scrutinizing algorithms is to make your site mobile friendly. Studies have revealed that currently 60% and above people browse Internet through their smart phones. This means more visitors would like to browse a mobile friendly site than anything else. Some companies that I have done work for have noticed that on given months up to 90% of their visits come from people accessing their sites through a mobile device. Dating websites and adult dating apps. If someone is looking for a sexfinder, more than likely they are on a mobile device. So that type of site needs to be strongly geared to optimizing for mobile use visually and functionally. When you look at larger very popular dating websites you see a strong push towards mobile optimization. Other companies are following the same path and are great examples to model your own strategies after. You may not forget to add videos by making full use of YouTube as the latter has also grown phenomenally.
Your website has to be well designed and this ought to be among the top priorities and while adding content you make sure that you also add a few video shots so as to enhance its search attractiveness. Besides, publish some unique data to give it better authentication for your content and thereby improving the overall performance of your website. Also make sure that your site is easily identifiable through voice search.
Last but not the least is to give viewers a fair chance of making comments on your site. This can greatly add to your website prestige so that search engines in the year 2018 wouldn’t hesitate to give your website top ranking in its niche area.