It is certain that websites need good publicity and in the virtual world of Internet getting best page ranking results are what most sites are looking for. If a site has a low ranking then it means that seldom visitors browse over it with the same eagerness as the high ranked ones. This, needless to say, would have telling affect on the marketing plans of the site that has low ranking. It is therefore almost a necessity for sites to rank well enough so that more visitors would browse over them and eventually convert into customers.
But what exactly is high domain authority? Domain authority refers to search engine ranking given by a well established authority link. The pages they rank are given in the order of their priorities from the visitor’s point of view. This then is analyzed by these authority sites with regard to multiple factors and then they eventually give a score on the basis of their rank they get on the search engine result pages (SERPs).
The website authority which has been developed by MOZ has done in-depth analysis of Google’s own interpretation techniques with the use of its changing all powerful algorithms. Presently, the MOZ score has been found to be the bench mark of a site’s importance in its own niche territory in the virtual world and any good score means huge advantage for the site as well as its revenue earning potential.
Is DA the Most Important Metric?
When it comes to page ranking a site cannot compromise on being in very low position. A site that has by virtue of its excellent content may easily scale up when it gets noticed by top authority links. For instance, links like Huffington Post.com, NYtimes.com and many others. A back link from any of these sites may result in wonders to your site as your website then becomes authentic and trustworthy.
However, if you have a clear strategy planned then you have more than half won the battle for the Google’s search engine would easily boost up your rankings. In case you need authority links like above then you need to concentrate only a few such links rather than spreading out to woo a whole lot of them at once. This would eventually become tiresome giving you less ranking than you had aimed for. You may carefully research as to which sites in your own particular area has the top rankings in Google.
You will get to know the scores by going into MOZ Open Site Explorer and the strategies they are following to keep them high on ranking lists. You may then bring out your own strategies like redesigning your website, publishing unique and brilliant content and last but not the least is fixing broken links. The latter is an important part of the whole exercise as broken links may mean badly managed site.
Is Google Game in this Makeover?
It has been studied that Google and other powerful search engines rely on one or other metrics to make a pitch for good sites so that they rank way above the average. A great deal of efforts on making sites authentic rests on the beliefs that Google too may be carrying out such a course of action stealthily and secretively. However, this may not be the case as many groups suggests that Google with its more powerful algorithms has other tools at its disposals to spot out the truly greats among the sites.
Adding to further confusion is Google stepping out and declaring quite emphatically that it never uses such methods for ranking sites on top spots. It is true that high domain authority links do have their merits yet if Google were to be believed then there is more to it than simply looking at sites with authority links.
Does it mean that Google has developed its own level of AI to be able to perceive and analyze the whole of website content with the eye of details that match the power of human mind? One doesn’t know for these search engines are surely tightlipped about that.
However, one factor is quite apparent here and that is a great content does bring in greater ranking than a low quality one. Again, it has also been seen the newly developed algorithms have brought out even earlier less noticed sites from the lower rungs to high ranking position based on the site’s relevance to the searchers.
From the above it is now apparent that using high domain authority links and back links may sound all right, but the best way is to produce great content and stay relevant to the browsers thick and thin at all time in order to get continued top page ranking. In short, to remain trustworthy to your visitors your site should exhibit all that is inherent in developing and continuing that trust. Otherwise, your website would be booted out by the search engines.